Evaluation- Progression From My Preliminary Task To My Final Radio Extract

I felt I have come a long way from my preliminiry task, to now when creating/editing my final extract. My technical skills have improved significantly and have a better understanding in to how radio shows work, more so developing skills regarding technology and what can be achieved through sound effects and music.

The preliminary task was just an exercise to get me use to how to use the technology of making an extract through adobe audition, I didn't plan my preliminary task well, nor did I even think of choosing the right characters for any parts, whoever was available at the time I just asked them to act for me, which resulted that my preliminary task wasn't very good and wanted to make a much better extract than that. So after this whole process I familiarised myself with the software and realised I could create something much better through the use of technology. So when creating my final extract, I took under a lot of research and planning into different radio stations, how they attract themselves to their audience with the adverts they use, outside broadcast etc, all of which helped me to become more creative which I used to reflect my genre and audience for my radio station as well as planning and thinking thoroughly of the actors who performed in my extract so it will represent it to my audience the most effective way possible.

My preliminary task was basic and it had a very few conventions of what a real radio extract is meant to have, you can hear clearly that i done no planning at all for it, so it helped me in a way for my main extract what I needed to do to make it sound authentic and containing the right representations that I wanted. as you can see in the links below the difference in the scripts.

Final Extract Script

Preliminary Task Script

For my preliminary task I only used one jongle throughout the whole extract but for my real radio show I wanted to add a couple more for my station and news jingle,

When creating my soundbite for my radio extract, it gave me ideas on how to be creative with bits of my full task like creating outside broadcast and making it sound realistic.

One of the biggest developments from my preliminary task is representation, previously I didn't take much notice on the people who were acting for my preliminary task, but after I done some research on it, I realised the importance of it and I incorporated it when creating my main radio extract.

Representation

Evaluation- Use Of Technology- Production

The most important piece of software I used to create my Goal FM station was Adobe Audition 1.5 which helped me edit and add effects to recorded voices, as well as layering sounds through the multitrack view which meant I could mix sound effects, music and dialogue into one separate clip. 

When recording my actors I used the Shure SM58 with a pop guard to help minimise the plosive sound that is picked up during recording, so after each actor who recorded for me I saved them on seperate clips and labelled each clip by the actor and the part of the script they were recording for me so when it came to the editing I had all the files in one place which was a lot easier to access.

During each of the recordings the actors inevitably made mistakes whilst reading the script or taking breathes in between, but adobe audition enable me to cut out the pauses and to silence when they had a breather which made the show run much smoother.

For my Bet24/7 advert I placed the sound effects that I wanted which was taken from the BBC sound effects library as well as when choosing a track for the advert I used one of the cd's from college and put them on the software on multitrack and placed it where I wanted it to be.

And again in the B&S advert I used a clanging sound effect in the beginning of the clip.

As well as making the radio station to sound more authentic, during my research and planning stage on news bulletins/correspondents etc, I found out that they use mono microphones, so that every sound effect is added to the background of recorded voices (and any reverb effects used on recorded voices) were recorded into mono, then the sound was equalised to remove low bass and high treble to add realism.

I also took out the pauses or gaps when my actors were reading the script.

For one part of my script I needed to make it sound like that my actor was on the phone, so after I recorded him, I equalised his voice, took the bass and treble sound out and kept the middle frequencies so it sounded like that he was on the phone.

After I finished recording I had to make all the sounds on the same level so none of the sounds will be louder than each other, so even making  the quiet sounds louder without distorting it by compressing it.

 

Evaluation- Use Of Technology- Research And Planning

During my research and planning I used different types of software/technology to help me present you my findings, it helped me to be creative throughout the whole of my AS coursework. The first bit of tech that I used was blogger which helped me bring my research to life with the inclusion and uploading of audio files, video clips, and images as well as linking posts to other websites that I used in the process.

Each element of my research and planning were put into separate post so helped give me a structure and is easy to access any post so therefore making the whole process a lot smoother.

To put all of my audio files onto my blog, I used soundcloud to upload the clip on there and embed the the clips I wanted and put them on my blog.

One of the most essential pieces of software I used was the Tunein Radio, which I downloaded the app on my phone, it helped me through my listening tasks when I had to listen to three different radio station at the same time  and same day to compare news bulletins, it had the listen again option so was very helpful during this stage of my work.

So with the listening tasks I was able to record each of the times that I needed and listened to it multiple times to get the 5'W's and the news values for my task.

Evaluation- Audience For My Radio Station And Attracting Them

After researching on tasks that are related to audience, I did so through a number of ways such as distributing a questionnaire, and looking at official websites that are similar to Goal FM  and realised that the age of my audience is 16-50 and the stations like Talk Sport and BBC Radio 5 Live are targeting a male audience.

My Questionnaire

Secondary Research On Audience

Websites Similar To GoalFM

Introduction To Websites

During my listening tasks I had to listen to a variety of different station to see how they individually target their audience by using adverts, so on talkSPORT for example the adverts were basically targeted for men whereas listening to Heart the adverts were targeted for women. So when it came to choosing/creating my adverts I made sure sure that they were aimed at my audience.

For the first advert I decided to do B&S, which is a building and supply place, which is a type of thing that targets male audience.

 

For my second advert, I decided to do a Bet24/7, which is an online betting sports company, which is very popular amongst sports station/ fans, so therefore I put one in my radio show to target my predominantly male audience.

Since my station is a sports station, I had to make news that is related to sports in detail since that is my target audience.

Evaluation- Representation

As part of my research I had to think carefully about my representation for my radio show. I listened to various types of radio station and listened carefully on how they represent to the audience, the tone of voice they use, young or old, the language they used and as well as the representation of voices for the news, adverts and show presenters etc

Representation

I had to choose my characters very carefully and gave it a lot of thought to make sure they represented the way I wanted them to. I some cases I had to coach some of them to and telling them what tone I wanted them to use for a particular part, in some cases I used the same actor twice but made them change their tone of their voice to make them sound different in the other part I gave them

For my newsreader I picked Jade to play that part who is the English teacher at my college. I wanted to find someone who had a friendly, calm and good tone of voice, so I thought Jade was the best for this as she had these specialties for this



For my station jingle I wanted someone with a powerful and deep voice, something unique that would gain the audience interest so after going through a list of potential people for this part I decided to use my media teacher Alex for this as he can do the tone and voice I wanted the best


Later on the show I used Alex again but for a completely different part of the show. This time I used him for my B&S advert as playing the builder , however I needed to train him in for this part so that he would change his voice from being powerful to a more friendly tone, as you can hear below on the advert the difference in the tone of voice.

 

Again for my Bet24/7 advert I wanted a powerful voice for this one as well, researchinf sport stations a lot of them had a betting advert in it, so I needed a specific deep powerful voice so can attract my audience into it. So I picked my mate Sam for this and again I had to show him and tutor him for the voice/tone he should use for this part.

Evaluation- Institution

My Goal Fm show is a local radio station targeting the audience from London. I used elements to portray that it is from here such as the news stories I used are situated here in London, the adverts are local stores from the area, as well as the sports stories I used are all london based and makes references to it additionally the traffic and travel as well as the weather also bring the updates from here.



Goal Fm radio is quite similar to the other big sport stations such as Talk Sport and BBC Radio 5 live before the break it talks about a sport related topic then it goes straight to the news, the audience is very similar as well it is predominantly for males additionally the age is quite similar which is a ages from 16-50

Talk Sport is owned by Wireless Group which is a broadcasting and new media company based in Belfast and is a constituent of the FTSE SmallCap Index. It's national sisters partner stations is Talk Sport 2, talkRADIO and Virgin Radio UK as well as its local sisters radio stations is Wish FM, Peak FM, Pulse 1&2. It's available on DAB, Sky, Virgin Media, Freeview on mobile and online as well as these stations are broadcasted worldwide. So a station like my Goal Fm is likely to appear and owned by the Wireless Group

As from above you can hear that all my news stories, sport, weather, traffic and travel and adverts are all London based and below is the complete news bulletin after it's been incorporated together.

Evaluation- Using Conventions Of Real Media Products- Adverts

 As part of my radio radio I did some research on adverts and went on a number of sites to to understand how adverts works. One of the websites i looked at was Radioville which contains a number of different types of adverts, some with a narrative, some without others with a conversation happening with two people and at the end a voiceover about the product so I put all these conventions together to try make my adverts sound like it is if it's on a real radio show.

The first advert which is an advert for B&S, a building and supply place which again is predominantly aimed for my target audience, that is male. For this advert I decide to make a conversation between a individual and a builder talking about the problems of his house as well as the price and at the end there's a voice over advertising the product, below is the finished advert for B&S.

Intro To Adverts
Potential Products To Advertise


 

The second advert I done was a betting advert which is predominantly aimed at a male audience which again is my target audience. For this advert I decided to use a narrative throughout the whole thing, wanted to get someone with a deep voice and using a serious tone so when playing on the radio it would hep catch the audience attention, below if the finished radio advert for Bet24/7

Evaluation- Using Conventions Of Real Media Products- News

When it came to researching news stories, I looked at multiple onine stories, on the radio and on newspapers which showed me how news is presented, so from this I had to create my own news stories and make it sound realistic for my radio show.

5 W's
News Values

Then I had to research between national and local news stories and had to identify the similarities and differences between them as well as seeing how they are constructed when they incorporated the news values and 5 W's, below is example of a national and local news story with the analysis I did.

National News Story 1) Disaster
Local News Story 1) Disaster
Comparing National And Local News Stories


I then listened to news bulletins from a couple of different stations and found that the news comes on the hour, every hour as well had to compare the news between the stations. I found out that there are roughly 3 or 4 news stories and 2 to 3 adverts as well as the main headlines have a soundbite with it so when I created my own news bulletin Incorporated these soundbites in the headlines.

News Bulletin For Kerrang
News Bulletin For Capital FM
Comparing News Bulletins

Researching news bulletins showed me different ways in which news stories are given. They use a varity of conventions which include correspondents, voxpops, outside broadcast, soundbites etc. So by including these conventions in me stories it made it sound more authentic and a realistic piece of radio. For my first news story I used a correspondent for it as if he was at the scene by oxford street and as well added the sound effect of cars in the background and people walking to make it sound that he is giving the news live. As well as for voxpops I got opinions from the public about their team doing well in the league as well as students protesting about the recent increase in uni fees.

Below is the my complete news bulletin after putting all the conventions that i researched into my news such as correspondents, voxpops etc and you can hear all the elements that ive put to make it sound like a real radio show.

Evaluation- Using Conventions Of Real Media Products- Jingles

Every single radio show has it's own identity thats with the help of the jingles that is used on radio's.So I had to research jingles and found out that the way they are constructed which is through the tone/pace/sound effects that helps and indicates on what type of audience are bound to tune to a particular radio station as well it indicates on what type of genre the radio show is.

Introduction To Jingles

Jingles

Below is an extract from my radio show which is the station jingle and if you listen you would be able to hear that I put the necessary conventions in my jingle so would male it sound authentic.

On one of the jingle you can hear at the end there is cheering in the background as if a goal has been scored which reflect to my radio station name 'Goal Fm' so this helps indicate what type of genre it is and what type of audience would be tuning in.
Below is the other jingle I used without the music

Evaluation- Using Conventions Of Real Media Products Introduction

After finishing my radio extract I used many conventions from real radio stations and used it for my Goal FM station to make it sound authentic and realistic as possible.

For this evaluation I'm going to split it into three parts, one for jingles, adverts and news. I will be going through them individually and highlighting the main points /ways that my research and planning throughout the whole process which helped me produce my radio show at the end.

Goal FM- My Finished Radio

Below is my finished radio show.

My Final Script

Alan: Yes he will be out for around 3 weeks so we are going to have to do without him, but we still have other players that can take his place, you know, our team is still perfectly capable of playing without him, I've got no doubt in the quality that we have with us at Watford.

Presenter: Ok thanks Alan for taking the time to be on the show, that was Alan Hill, the Watford assistant manager and good luck to him and his team for the game against West Brom this weekend.That's it from me for now,i’ll be back right after the news with more of your calls, we’ll also be talking to Andy Burn;ey about what we can expect from next week ‘s transfer deadline day. Right now, it’s the news at 12 with Rachel Trent.

(News jingle) On the hour, every hour.94.6 Goal FM, NEWS (Digital radio, digital TV download and online)

Rachel Trent:Goal FM news at 12. Department stores and shopping centres have been put on high alert this morning after a series of hoax bomb threats were made to several London boroughs yesterday.The MET police have already raided a number of houses and made arrests, but in the meantime have advised shoppers and store owners to be vigilant and to be aware of any suspicious behaviour  .Goal Fm correspondent Dave Halloway is on Oxford Street and has more, Dave.

(background you hear people walking, cars/buses driving by)

Correspondent: Yes Rachel, it's a busy morning here on Oxford street, 1000s of shoppers rushing around trying to pick up last minute christmas presents. Yesterday where I am standing right now was closed off to the public after six terrorist threats were made to the borough of Westminster and the borough of Camden.I was told by the MET police earlier that they're aware of the identity of the callers and are making arrests at the moment, they’ll be making a full statement later, but in the meantime have warned shoppers to be extra vigilant.The MET’s assistant commissioner Martin Roache had this to say earlier:

(Background of if she was on the phone to the show earlier on)

Martin Roache:We’re telling the public to go on about their christmas shopping as usual but to be on the lookout for any unattended packages or suspicious behaviour, we don't foresee any repetition of the hoax calls today but  we hope shoppers will remain vigilant and aware of their surroundings today, the busiest day of the shopping year.

Correspondant: That was Martin Roache, now certainly in the age of online shopping, there 'doesn't seem to be a drop off in numbers as far as i can see. There are certainly more police patrolling the area than usual for this time of year and I've been told that shopping centres have hired more security at the door keeping a close eye on everything.  Now e, so clearly yesterday’s events haven’t stopped people from getting all their christmas shopping. Martin Roach for Goal FM News.

Newsreader: This morning, there were brief scuffles in Hackney during a student protest march against the increase in university fees and they are calling for the abolition of fees. A small number of protesters came and confronted the police and smoke bombs were let off. A statement from the MET police ‘A number of objects and smoke bombs were thrown at them during the confrontation’, they said that they made 10 arrests for public order offences.  Goal FM correspondent Ashley Morrison was at the protest getting the protestors views on the increases in university fees

(Background you hear commotion, students chanting/shouting)

Student 1-I think it is horrible that students have to pay so much to get an education, us students are the future for this country and how could we do it if the fees are so high(potentially another student)

Student 2-The government is going too far with the increase in its fees we are going to be protesting all day and not going to stop until they decide to put it down

And finally, a newly-born baby panda bear has been added to the residents of London Zoo. Chang Chang the Panda’s finally given birth to a baby boy panda, making it the first panda to be born in the UK since 1999. The newly-born weighed in a healthy 0.2 pounds and 4 ounces and is said to be doing well. That's it for the news, here’s Richard Hudson with the sport.

(same jingle for news)

Sports presenter: Haringey FC manager Jose Ferrera’s had a war of words with his striker Mark Sanchez at the end of the first half of the game against Seven Sisters last night. It’s been reported that the manager’s been disappointed with the player’s contribution to the game for some time. A minor scuffle occurred on the touchline between the two which was broken up by players from both sides . At a press conference this morning, Ferrera insisted that the incident was blown out of proportion.

(background you hear camera clicking away and bit of chair moving)

Manager - yes we had a small disagreement, i just wanted the player to work harder and the player took it the wrong way, but that’s in the past these things happen in football, now we made up and its all kiss and cuddles

Hackney FC amazing form continues after their win against west brom, stretching their unbeaten streak to 11 games, people were speculating about whether they could even stay in the Premiership, but after recent results they are now in contention of winning the league, fans have been calling Goal FM’s Danny and Trevor to share their excitement.

Fan 1- It's the best year in the history of our football club who would have ever thought that we would be in the top half of the table never mind the top,

Fan 2- I still can't believe what i'm seeing comparing us to the top teams who have spent millions on getting the top players, just shows that money can't buy you everything.

In other sports news cricket legend Mark Pieterson has announced today his retirement after 18 years in the game, he was world wide known and a big sports icon in a lot of people's eyes, here is an archive clip of the small part of his retirement speech,

Mark- It is in in great sadness that Im announcing that from today Im retiring from cricket its been a big part of my life, but I feel now is the right time to move on and spend more time with the family

Don't forget tonight we have commentary on the replay of Aston Villa taking on Chelsea for the FA cup 4th round the winner of this will play at home against Middlesbrough .Elsewhere league 2 side Oxford united taking on their fellow league team Wycombe and  Championship side Sheffield Wednesday take on league 1 side Swindon Town.

This is Richard Hudson with Goal FM sport

(Back to newsreader) Thank you Richard now here is Ashley Duggan with Traffic and travel

Ashley: The M25 southbound is very slow at the moment, that's due to an accident between junctions 5 & 6. The A406 eastbound at Brent cross is slow as well because of an oil spillage, so the two lanes are closed off. Meanwhile the other side of the road is also slow, thats because of drivers slowing down to look at the incident. Thats your traffic, im Ashley Duggan, i’ll be back in 30 minutes.

(Back to newsreader) Thank you Ashley and finally here is Megan Trap with the Weather

Megan: Thanks Sarah, this morning the sun is out and shining over many parts in London with the highs of 15 degrees, which is unusual for this time in the winter, its expected to continue till over the weekend but by next week the weather will change and will be cold next week with an outside chance of a bit of snow. Up in Scotland and Wales  there is a bigger chance of snow there with the lows of -5, Im Megan Trap with GoalFM weather.  

(Background is the jingle for the traffic and the traffic and is played throughout)

(jingle) This is Goal FM 94.6 Goals as they go in (crowd cheering in the background)

(Back to presenter) Thank you rachel for the news and in the next hour I will be talking about  the next hour we’ll be asking you do you think racist chants are on the way out or is it as bad as it's ever been? we’ll be talking to woodhouse fc manager Brian Clifton about his attempts to remove racism from his grounds we’ll also be talking about Hackneys incredible victory over Chelsea last night, as you would of heard about in the news there.Is this a new era for Hackney?...............fade out  

Actors for My Radio Station

ALAN HILL- Joel Noimark
PRESENTER- Manni (Teacher)
RACHEL TRENT (NEWSREADER)- Jade (Teacher)
DAVE HALLOWAY (CORRESPONDENT)- Jon (Teacher)
MARTIN ROACHE (ASSISTANT COMMISSIONER)- Joel Noimark
STUDENT 1- Jonah Leslau
STUDENT 2- Saul Kurer
RICHARD HUDSON (SPORT)- Jon (Teacher)
MANAGER- Manni (Teacher)
FAN 1- Sasha
FAN 2- Ali Allam
MARK (CRICKETER)- Elliot
ASHLEY DUGGAN (TRAFFIC AND TRAVEL)- Chris (Teacher)
MEGAN TRAP (WEATHER)- Louise (Teacher)
GUY- Elliot
BUILDER- Alex (Teacher)
VOICE OVER- Chris (Teacher)
BET 24/7 ADVERT- Sam Morris

Script For News Story 4- Rough

Hackney FC amazing form continues after their win against west brom, stretching their unbeaten streak to 11 games, people were speculating about whether they could even stay in the league, but after recent results they are now in contention of winning the league, fans have been calling in all day to share their excitement

Fan 1- Its the best year in the history of our football club who would have ever thought that we would be in the top half of the table never mind the top,

Fan 2- I still cant believe what im seeing comparing us to the top teams who have spent millions on getting the top players, just shows that money cant buy you everything.

Script For News Story 3- Rough

A baby panda bear was born in Regents Park Zoo, it was thought that panda bears are going to be extinct but,4 year old panda Mandy gave birth to a healthy baby on monday in her cage,

Script For News Story 2- Rough

Thousands of  Students are gathering and protesting against the recent increase of uni fees are marching through the streets of Hackney with loud chants and big banners going crazy that its so expensive to go to university, let's go down to our agent who is down there by the protest asking students on their views of the increase in the fees (Background you hear commotion, students chanting/shouting)

Agent-What do you think of the recent increase in uni fees?

Student-I think it is disgusting that students have to pay so much to get an education, us students are the future for this country and how could we do it if the fees are so high(potentially another student)

Student-The government is going too far with the increase in its fees we are going to be protesting all day and not going to stop until they decide to put it down

(back to presenter)   police were at the scene as the situation got out of hand as students started to get physical and started clashing against the police and arrested 15 students in the process

Script For News Story 1- Rough

Newsreader: Department stores and shopping centres have been put on high alert this morning after security services received intelligence pointing to a possible terrorist attack on Oxford street.The MET police have advised shoppers and store owners to be vigilant and to be aware of any suspicious behaviour  .Goal Fm correspondent Dave Halloway is on Oxford Street and has more, Dave.

(background you hear people walking, cars/buses driving by)

Correspondent: Yes Rachel, Its a busy morning here on Oxford street, 100s of shoppers rushing around trying to pick up last minute christmas presents, certainly in the age of online shopping there doesn't seem to be a drop off in numbers as far as i can see, there is more police patrolling the area and shopping centres  have hired more security at the door keeping a close eye on everything that is happening,Even though there is a threat that there might be an attack it is still not stopping people from carrying on their christmas shopping as they are determined to get gifts for their loved ones as you can see behind me the streets are still flooded with people/shoppers

Potential Ideas For My News Stories

Below is my first news story that would potentially be on my news buletin.the first news story is usually the main one which is the most shocking/public panic type of story and it would appear on every radio station.

Story 1:

• Terrorist attack on British soil
• Disasters (e.g tornados/hurricanes/oil spills etc)
• Big crime stories

Story 2: 

Would be another big story and would use one of the examples from above for it.

Story 3:

To balance out all of the bad news, this news story would be more og a joyous type:

• Baby panda was born- worried it might go extinct
• Step forward for finding a cure for cancer
• Students have done better in their education than in recent years

Story 4:

This story is more directly aimed for my target audience:

• Big football manager got sacked
• Big transfer money move between two football giants
• Underdogs exceeding their expectations

Script For Gillette Fusion

(Background of guy shaving)

GUY- Hmm hm hmm
(cuts himself)
Ouuch, for gd sake this is the second time it happened
Where can i find a shaver thats smooth and wont cut me again?!

VOICEOVER

Ideas For Gillette Fusion

I want one of my adverts on Gillette Fusion because it fits in with my target audience predominantly male.

• A scenario of maybe a man having some discomfort with shaving possibly him scratching himself or the blade not being smooth enough which lead to a bit of bleeding
• Man complaining about the shaver he is using and is not sure which one to get then got a narrator popping up saying about this gillette fusion product has a smooth blade/sensitive to the skin/got a special layer of protection, guarantees a comfortable shave.
• In the beginning of the advert there will be a sound of man shaving his face and at the end when they advertise the actual product, a possibility of playing upbeat music. 

Script For Bet24/7

Bet 24/7.com
It's all about what happens in the match
With over 15 in play markets
It's one of the biggest online betting sport companies in the world
It offers the best odds in all of the biggest sports and the biggest games
So dont miss out
Bet 24/7.com bet in play now

Ideas Bet24/7

One of my adverts is going to be on betting as it targets my largely male audience and as well its got all betting on football which is what my station show is about.

• Start off with serious tone
• A masculine voice, deep tone and casual register
• Talk about deals and promotions
• Start off with a free bet in play
• Cash out when you want/in complete control
• Crowds cheering in the background
• A slogan
• Name of company 

Script For B&S

(Hear a guy closing the door and cars driving past/builder banging on the roof)

GUY- How's it looking up there?
BUILDER- Well after taking a look the good news is that I can fix it
GUY- How much is it going to cost me?
BUILDER- (Sharp intake of air) Oooooohhh well...first you're going to need roof slates which will cost you £300, some extra tiling as well which is £500 and tarring to patch it up will cost £1000
GUY- Don't think i can afford that
BUILDER- Well, have you heard of B&S?
GUY- No, what is it?
BUILDER- It's a new building supply place that sells materials at trade prices
GUY- REALLY?!
BUILDER- Hard to believe? I know, and you dont need a trade card
GUY- Ok , i'll check it out then

VOICEOVER:
B&S sells products at trade prices and there is no need for a trade card so any of you can just go order it online at B&S.CO.UK and we will send it straight to your doorstep, terms and conditions apply.

Ideas For B&S

I want one of my adverts to be selling building supplies, since it would fit into my target audience and their age as well.Below is a rough on how i'm going to lay it out.

Convo between a builder and an individual about the state of his house.
Builder- To fix up your house it will cost over a £1000
Man- Its too expensive
Builder- Have you heard of B&S?
(Noise of cars driving by or wind blowing)

(Sharp intake of air - oooh well)

Voiceover- B&S selling products at good prices and there's no need for a trade card just go online at B&S.co.uk, order and we will send it straight to you, terms and conditions apply

Appropriate Products To Advertise On My Station

Below is a list of adverts which I think is potential for my radio and will be suitable for my audience.

1) Shower Gel-I think this would appeal to my audience since it is mainly men and as well as women.

• Right Guard
• Palmolive
• Dove
• Radox

2) Car Insurance-This would appeal to both men and women who are looing for good deals/insurance for their cars

• Churchill
• Admiral
• Esure
• Allianz
  

3) Phone Providers- Again this would appeal to both genders to find the best phone deals.

• Vodafone
• O2
• Three
• T-Mobile

4) Cars- This as well would appeal to both men and women as they might want to get a good price on a car.

• Volkswagen
• Honda
• Lexus
• Audi

                                     

5) Cloths-This would appeal to my audience as they would want to find sales in shops to save money.

• Next
• Zara
• River Island
• H&M

6) Home Insurance- Also would appeal to both men and women since everyone needs insurance and majority of people live in one.

• Aviva
• Nationwide
• Tesco Bank
• Churchill

                                             

Gillette Advert

The fifth advert I will be analysing is Gillette.

• Has an upbeat tempo music throughout
• Advert is much longer than normal adverts
• Has'nt got any narrative

Station Name- Focus Group

Before deciding on the station name for my radio show, I conducted a focus group and provided them with a small list of potential names for my station. I made them give a rating from 1-10 on how good/catchy is the name.

The first potential name was Football Fm, this was given the rating of 5 out of 10 which is very average because it's specifying what type of radio station it is but the group didn't think it was catchy enough for a station name.

The second potential name was Sport FM, this was given a 4.5, which for me was quite surprising since I thought it was quite a decent name but the focus group thought otherwise and that it is too original

The third potential name was Game FM, this was given a decent rating of 6.5, the group though it was an average name but again it does not stick out and not a good enough name for a particular station.

The fourth and final potential was Goal FM, this was given a good rating of an 8 out of ten, the group thought this name was very catchy as well it's a good name for a sport station and would help to attract the audience I want, so I decided to use Goal Fm as my station name,

Cillet Bang Advert

Below is the fourth advert I will be analysing is the clip of a Cillit bang 

In this advert there is a narrative in it between the man who is actually advertising the product and asking a woman what she thinks of it in which she replies that it does an amazing job and makes everything sparkle.The tone and music that is played in this clip is very lively and upbeat and try help attract anyone who has trouble with dirty surfaces.

Selco Advert

The third advert I will be analysing is Selco.Below is the clip of the advert.

The Selco advert has a voiceover throughout the clip talking about how good their products are, it has stores all over the UK and it has got good prices,At the beginning and at the end of the clip it has a slogan which help attract the attention of the audience which is trying to reach.As well as the music and tone of the clip is very lively and happy.

Lexus Advert

The next advert I will be analysing is Lexus.

This adert for Lexus does not have a narrative but instead it has a voiceover throughout it.It describes the features of the car and how comfortable, smooth ride it is with the tone of the voice of the voiceover giving that calm soothing effect.As well as by the tone of the voice it heps identify that the audience for this product is more middle aged well to do men.

Autoglass Advert

I am going to analyse an advert from autoglass.

Autoglass advert does not have a narrative but has a worker of a company talking about the smallest chip on your screen is easy to repair if you call it early before it gets too big, autoglass is cheap but if you pay through insurance it will be more expensive.Throughout most of the clip it sounds like it has been recorded outside as you hear vehicles driving past in a distance and at the end there is a narrative which talks about terms and conditions and it is aimed for anyone that drives a car.

Introduction To Adverts

As part of my radio I am going to need to include adverts as part of my show and will do this by listening to at least 5 adverts.So I will be looking at adverts that are intended for my target audience and listen carefully on how they are structured and the way they use the music as well as slogans/brands/terms and conditions etc.

The website Radioville contains all different types of adverts and I have realised that there are some differences between them such as some play music others not, another difference is that there could be a narrative which is a conversation between 2 people about the product and how it has helped them, or it could have an individual will simply just be talking about the product, also the use of different side effects and the use of voices to advertise it

Radioville Website  

Websites That Are Similar To Goal FM

I am going to be analysing 2 websites that I think are similar to Goal FM and will help me to figure who their target audience is.

Talk Sport Website

The talk sport website homepage is not very bright but has average colours which may suggest that it doesn't have a specific target audience and its aimed at all ages as well as both genders, it gives you a choice of different types of sports so you can check on the news on that specific sport.

BBC Radio 5 Live Website

On the BBC Radio 5 live homepage however is more colourful that the talk sport page, it has bright blue colour dominating the page suggesting it may be for a teenage audience to late 30's early 40's and as well as it appeals to both genders.