After researching on tasks that are related to audience, I did so through a number of ways such as distributing a questionnaire, and looking at official websites that are similar to Goal FM and realised that the age of my audience is 16-50 and the stations like Talk Sport and BBC Radio 5 Live are targeting a male audience.
Introduction To Websites
During my listening tasks I had to listen to a variety of different station to see how they individually target their audience by using adverts, so on talkSPORT for example the adverts were basically targeted for men whereas listening to Heart the adverts were targeted for women. So when it came to choosing/creating my adverts I made sure sure that they were aimed at my audience.
For the first advert I decided to do B&S, which is a building and supply place, which is a type of thing that targets male audience.
For my second advert, I decided to do a Bet24/7, which is an online betting sports company, which is very popular amongst sports station/ fans, so therefore I put one in my radio show to target my predominantly male audience.
During my listening tasks I had to listen to a variety of different station to see how they individually target their audience by using adverts, so on talkSPORT for example the adverts were basically targeted for men whereas listening to Heart the adverts were targeted for women. So when it came to choosing/creating my adverts I made sure sure that they were aimed at my audience.
For the first advert I decided to do B&S, which is a building and supply place, which is a type of thing that targets male audience.
For my second advert, I decided to do a Bet24/7, which is an online betting sports company, which is very popular amongst sports station/ fans, so therefore I put one in my radio show to target my predominantly male audience.
Since my station is a sports station, I had to make news that is related to sports in detail since that is my target audience.
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