Before deciding on the station name for my radio show, I conducted a focus group and provided them with a small list of potential names for my station. I made them give a rating from 1-10 on how good/catchy is the name.
The first potential name was Football Fm, this was given the rating of 5 out of 10 which is very average because it's specifying what type of radio station it is but the group didn't think it was catchy enough for a station name.
The second potential name was Sport FM, this was given a 4.5, which for me was quite surprising since I thought it was quite a decent name but the focus group thought otherwise and that it is too original
The third potential name was Game FM, this was given a decent rating of 6.5, the group though it was an average name but again it does not stick out and not a good enough name for a particular station.
The fourth and final potential was Goal FM, this was given a good rating of an 8 out of ten, the group thought this name was very catchy as well it's a good name for a sport station and would help to attract the audience I want, so I decided to use Goal Fm as my station name,
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