Secondary Research On Audience

After conducting my primary research in the form of questionnaire, I am now going to look at websites such as Rajar which has information regarding audience listening habits.It collects data of the amount of people listening to that particular news station, amount of hours they spend on it etc.I looked at radio stations that are similar to mine such as BBC radio 5 live and Talk sport, I realised that there are over 50,000 people listen to the radio in London itself so it is a popular station, the age of these particular stations is quite broad as well as men and women listen to this (but mainly men), as sport stations are globally listened to and has big interest from everyone.