Results Of Questionnaire

After conducting a questionnaire which I distributed to a number of people and below the results have come in and this is what I found out on my research.

A vast majority of the audience is predominantly male so when actually doing my radio show I will have to do adverts that are targeted more for men.

For the age of my audience for my station, I got a range from 18-45 which would help me when it comes to making my advert since it determines the age of the audience.

I got a range of different feedback when I asked how often they listen to the radio, some said they only listen to it on the weekends when it comes to the main sporting event, others occasionally listen just to hear the news, whereas some never listen to the radio at all, so with this information it determined to when most of my audience will be listening to the radio so i'll know when to put the main stories/events on my radio show.

When asking what is your preferred station I got a variety of different feedback, most replies were depending on what they like the most on radio stations, for example if someone likes sports then they would tune into talkSPORT or BBC Radio 5 live or if they want to listen to music they would tune in to Kiss FM or Capital.

Most of my respondents said they listen tot he radio in the evening, they listen to the radio for different reasons, some just for the presenters, others to heat the adverts to hear if there are good deals or anything on offer but mostly they listen out for the news, so when creating my radio show I had to make the news catchy and for my target audience.

My respondents replied saying it depends what time of the day it was that they listen to the radio, during work they often go online and listen to it or if they are on their way home they listen to it in the car and if they are already at home they listen to it on the TV.

The type of news the respondents listen to were big range of choices, some preferred political, some (particularly women) preferred celebrity news and other preferred sports (particularly male).

All my respondents feedback to the question if voxpops, soundbites and correspondents add to the news to which they all replied yes, saying it gets them more immersed in the news and they like to hear other peoples opinions on a particular situation/topic, so when creating my radio show I will make sure to these into my station.

My Questionnaire

Below is my questionnaire for my audience which will help me get an idea of their listening habits, so I will know what to do when I create my own radio show.

1) What is your gender?

• Male
• Female

2) What age range do you fit into?

• 15-25
• 25-35
• 35-45
• 45+

3) How often do you listen to the radio?

• Daily
• Weekly
• Occasionally
• Never

4) what is your preferred station and why?

• ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

5) When do you listen to the radio?

• Morning
• Afternoon
• Evening

6) What type of music do you listen to?

• Hip hop
• Rap
• Country
• Indie
• Classical
• Other

7) Why do you listen to the radio?

• News
• Music
• Adverts
• Presenters
• Others

8) How do you listen to the radio?

• Car
• Phone 
• Online
• TV
• Other

9) Do you listen to the news on the radio?

• Yes
• No

10) What type of news would you like to hear on the radio?

• Sports
• Celebrity
• Traffic & Travel
• Political

11) Where else do you hear the news from?

• Newspaper
• Online 
• Phone
• Other

12) Do you think voxpops, sound bites, clips and correspondents adds to the news?

• Yes
• No
• Don't Know 

Jingles

I listened to a variety of different radio stations and found a wide selection of radio jingles.I also heard different jingles from a website, which is part of my research.

Radio Jingles Website

1) Stations Jingles

• Played on every show on the station.
• It contains the station name/frequency/slogan
• The style of music would indicate what type of audience that listen to it.

2) News Jingles

• It includes the name of the station and sometimes the presenters
• A slogan to represent what type of show is coming up.

3) News Jingles

• Name of the station, name of the show and the presenter(s) that's presenting the show.
• The tone of the news may be more serious as it reflects the serious nature of the show.

4) Specific Competition Jingles

• The music of this jingle may reflect what type of competition it is e.g tickets for a football match you will hear football chants in the background or that specific team scoring a goal.
• It's likely to include he name of the station/name of the show.
• The voice of the presenters will be excited to sound more enthusiastic of the prizes they will win if people enter the competition.

5) Traffic And Travel Jingles

• It is usually played during breakfast shows or during rush hour.
• The jingle says the name of the station and adds the word 'traffic and travel'.
• May have the sound effect of traffic.
• May be a reference to a sponsor possibly linked to transport.

6) Sports Jingles

• Have the name of the station and the word 'sport'
• Often has a high tempo beat to reflect the excitement of the sports news.
• As the background you could hear the crowd cheering.
• Possibly have a slogan

7) Weather Jingles

• Include the name of the station and at the end the word 'weather'.
• Sound effects will be related e.g rainfall, thunder.
• Music more likely to be calm.

Introduction To Jingles

I'm going to create a variety of jingles for my radio show to give it a clear identity, I have listened to a variety of different radio stations and now have an idea on how jingles work and to try find the most effective ones to attract my audience to listen to my show .Also the way the jingles are constructed, e.g the pace, tone, sound effects etc will give an indication to what type of audience will be tuning in.So I will analysing a variety of jingles to see which ones would be most apprpriate for my radio show.

Below is the link to the variety of jingles I am going to be looking at:

Link To Different Radio Jingles

Music On News Bulletins

In this post I am going to listen the music that is played in bulletins and jingles before/after or if any during the news at a variety of different stations.The point of it is to find the appropriate time to play music and when is should fade in or fade out so I will know when to play the music in my radio station if I choose to do so.

During the news there was music playing in the background throughout the whole bulletin and it was upbeat which in effect shows that it is for a young audience.

During the news there was no music playing in the background at all.

During the news there was also music playing in the background and it was soft but as well as upbeat which is more aimed at young females.

After looking at a variety of different radio stations and to see if they play any music during the news bulletin, I decided that I will not be playing music during the news bulletins as I want it to be aimed more for an older audience and more mature